A Comparative Study on Customers Satisfaction towards Android Operating System and Iphone Operating System in Moblie Phone
ABSTRACT
Android and Apple’s IOS have been playing virtual role in the Smartphone era in this present generation. Since in present generation we have seen revolutionary changes in the usage of mobile phones. An attempt is made to identify various factors that influence purchase decision between consumer’s and lastly to analyse which OS gave user’s more satisfaction. Apple with its iPhone series created a huge turnover in the market but Android OS launched by Google challenged the dominance of Apple IOS . The increased number of users store personal and non- personal data in there OS. This requires a more secure mobile operating system. Among the widely used mobile operating systems, Android and IOS are the major vendors. Android is open source and IOS is complex but secured. However, present security features in Android operating system are insufficient to secure user's data compared to IOS. This paper focuses on the security system that is adopted by the two operating systems and a general idea of the comparison between the two major OS. We will be comparing and analysing both the operating systems by factors such as security, file transfer, updates and some other features. Further we have seen the smart phone market was preferred by youth who have preference for innovations. A comparative study was done keeping this in mind to identify the consumer’s preference towards the two most popular operating system and to analyse which operating system gave user’s more satisfaction.
Percentage analysis, ANOVA , t-test and Friedman Ranking was used to analyse the responses.
Primary data was collected from 150 respondents in Coimbatore city.
Keywords: Mobile operating system, Android, IOS , mobile device core features, performance comparison.
Mrs.K.Mahalakshmi Assistant professor
Department of B.Com(CA)&M.Com PSGR Krishnammal College for
women,Coimbatore Mail:mahalakshmi.manoj@
gmail.com
Mrs,NithyaRamadass Assistant professor
Department of B.Com(CA)&M.Com PSGR Krishnammal College
for women,Coimbatore [email protected]m
K.Kavitha Department of B.Com(CA)&M.Com
PSGR Krishnammal College for women
Coimbatore
INTRODUCTION:
The two major smart phone market players are IOS and Android operating system.With the usage of mobile phone, the mobile technology is also developing day to day. The mobile phone has made our life to live in more comfit zone We can perform different task of our daily life on mobile phones in few seconds. We can do money transfer, pay electricity bills by using smart phones in few seconds its saves a lot of time. When a customer goes to market to buy a mobile phone he has multiple options to choose and he gets confused when he see number of mobile phones launched by various companies. Each Mobile phone has different features and use different operating system. In this study I have compared IOS and Android operating system.
This paper aims to highlight the differences between the two operating systems by comparing the core features and performance for both functionally identical mobile applications developed for each tenet. Our main motive to do a survey on both iPhone and Android Operating system .In that I have taken a two main objectives first is to make a comparative study on both operating system and second objective is to analyse the core problems faced by the consumer’s in these operating system.
STATEMENT OF THE PROBLEM:
In this present era, smart phones plays implicit role. Android and IPhone is now the world’s most commonly used smartphones and there are in a peak range in mobile technology.
Security topic of these smart phones operating system are mainly discussed in this research paper is to make users aware about the security issues of these operating systems, what are the security aspect present in these operating systems and what are the menacing to user data present in these smartphones and to identify the consumers preferred operating system and their satisfaction level towards both the operating system. Based on the above discussion this study aims to analyse the level of consumer’s satisfaction and core problems faced by the them in mobile operating system by comparing Android and IOS operating system.
OBJECTIVE OF THE STUDY:
To study the level of consumer’s satisfication on the mobile applications of Android operating system and iPhone operating system.
To find out the problems faced by the consumer’s on iPhone operating system and Android operating system.
METHODOLOGY FOR THE STUDY:
Research methodology is as science of studying of how the research is done scientifically and the various ways that are generally adopted by a research problem.
Source of data:
1. Primary data – Survey method using questionnaire 2. Secondary data – Journals, magazines and websites
Sampling technique :Convenience sampling
Sample size : 150 Respondents
Statistical tools : Percentage analysis, Friedman rank test, t-Test and ANOVA
Area of study : Coimbatore city
Period of study : December 2019 to March 2020
TABLE 1: DEMOGRAPHIC FACTORS OF THE RESPONDENTS– SIMPLE PERCENTAGE ANALISIS
DEMOGRAPHIC FACTORS
PARTICULARS FREQUENCY PERCENTAGE
Age Below 20 years 36 24
20-40 years 90 60
Above 40 years 24 16
Gender Male 59 39.3
Female 91 60.7
Educational qualification
School level 13 8.7
Graduate 106 70.7
Professional 23 15.3
No formal Education 8 5.3
Occupation Student 74 49.3
Employed 35 23.3
Professional 13 8.7
Business 21 14.0
Homemaker 7 4.7
Monthly family income
Below Rs25000 67 44.7
Rs25000-Rs 45000 54 36.0
Above 45000 29 19.3
Marital status Married 50 33.3
Unmarried 100 66.7
Area of the resident
Urban 73 48.7
Semi-urban 52 34.7
Rural 25 16.7
Operating system preferred by the respondents
IOS 41 27.3
Android 109 72.7
Mobile operating system that freezes or crashes more
IOS 36 24.0
Android 114 76.0
Mobile operating system with Advanced backup option
IOS ( I cloud ) 81 54.0
Android (Backup &
Restore)
69 46.0
Mobile operating system with more connectivity issues .
Android 32 37.0
IOS 94 62.0
Source: Primary data
The above table reveals that 60% of the respondents are 25-40 years,60.7% of the respondents are female, 70.7 % of the respondents are Graduate, 49.3% of the respondents are Student ,44.7% of the respondents family income belongs to Rs.25000, 66.7% of the Respondents are
are preferred by the respondents,76% of the respondents had chosen Android operating system that freezes and crashes more,54%of the respondents chosen iPhone operating system for advanced backup option, 62% of the respondents had chosen Android operating system for more connectivity issues.
Table 2:THE CONUMERS SATISFACTION LEVEL AND CORE PROBLEMS FACED BY CONSUMERS-ANNOVA
Ho: “There is no significant difference between the customers satisfaction and core problems faced by them on both iPhone and Android operating system.”
ANNOVA & t-Test showing difference between demographic factors of customers satisfaction and core problems faced by them in IOS and Android operating system.
S. No Factors T value F value
Signification/
Non Signification
Remark
1. Preferred Operating system
.978 - Non
Signification
Accepted
2. Operating system that freezes and crashes more
.958 - Non
Signification
Accepted
3. Operating system with advanced backup option
.503 - Non
Signification
Accepted
4. OS with more Connectivity issues
.070 - Non
Signification
Accepted
Source: primary data NS: Not signification at 5%level of significant
The ANOVA result shows that there is no significant different between consumers preferred operating system, operating system that freezes and crashes more, operating system with advanced backup option and operating system with more connectivity issues towards the
customers satisfaction and core problems faced by them towards iPhone and Android operating system.
Hence null hypothesis is accepted.
FRIEDMANS RANK TEST
Table 3- Ranking statement for both Android and IOS Operating system
FACTORS MEAN RANK RANKING
Storage 2.89 1
Anti-virus 3.29 2
Battery life 3.88 3
Data sharing 4.31 4
Non Removable battery 4.86 5
Overheating 5.23 6
Forget password 5.77 7
Sensor problem 5.79 8
Source: Computed data
Above table shows that the respondents have given first rank to Storage (2.89) second rank has been given to Anti-virus (3.24),Third rank has been given to Battery Life, Fourth rank has been given to Data sharing(4.31), fifth rank has been given to Non Removable battery(4.86), Sixth rank has been given to Overheating(5.23),Seventh rank has been given to Forget password(5.77) and Eighth rank has been given to Sensor problem(5.79).
CONCLUSION:
In this paper, comparison made between the two operating systems and analysed the key differences between both Operating systems. However the time difference was spent mostly in comparing both OS, it is interpreted that personal data of the consumerare more securable in IOS operating system compared to android and for network related tasks, android operating system are preferred by the consumer's.On the draw performance test, IOS was clearly faster than Android with views and the time frame limit to not cause user interface fluidity issues. After
analysing the comparison between both operating system and research study made in both OS based on the above performance test, based on discussion and the surveys, it is concluded that IOS mobile operating system of Apple Inc. provide more security by supporting its Sandbox architecture (ICloud) for the apps. Android operating system is user friendly, customizable and modest compared to IOS .It is inferred that Android is a better operating system than IOS because of the following reasons ,It is more customizable as compared to IOS and thus allows design creativity within users and Android app developers. It allows users to install 3rd party applications which are not allowed in IOS. Although some security issues still remain, Android goes to great extents to secure the data of the users. Consequently, the developed performance tests and their results can be used to forecast where the slow or inefficient parts of the operating system will be on each device.
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