• Nu S-Au Găsit Rezultate

View of Strategies to be Adopted For Repeat Tourism to Singapore in New Normal - Based on Indian Travelers‟ Feedback

N/A
N/A
Protected

Academic year: 2022

Share "View of Strategies to be Adopted For Repeat Tourism to Singapore in New Normal - Based on Indian Travelers‟ Feedback"

Copied!
18
0
0

Text complet

(1)

3093

Strategies to be Adopted For Repeat Tourism to Singapore in New Normal - Based on Indian Travelers‟ Feedback

Dr. Pankaj Natu1, Dr. Leena Gadkari2, Dr. Swati Desai3, Mr. Mahendra Salunke4

1Director, Thakur Institute of Management Studies and Research, Kandivali, Mumbai, Maharashtra, India

2Associate Professor, Thakur Institute of Management Studies and Research, Kandivali, Mumbai, Maharashtra, India

3Professor (Department of Statistics), Shri JJT University, Rajasthan, India

4Student,Thakur Institute of Management Studies and Research, Kandivali, Mumbai, Maharashtra, India

Abstract

The Covid-19 pandemic has severely affected the travel and tourism sector in several countries.

Singapore, which is considered as one of the best tourist places was also closed for travel due to lock down. Singapore is a country known for its cultural, religious, and linguistic congregation.

The Changi airport in Singapore is an international hub, which gives excellent flight connections.

Singapore is known for its natural beauty and numerous attractive tourist spots which are known for fun and frolic, adventures, scenic beauty, food, and historical importance. It is known for its cleanliness, hygiene and safety and security.The transport facilities there are low cost, convenient and efficient. Singapore has achieved and maintained a sustainable tourism over the years. Several of its tourist attractions have started resuming operations after a closure of some months. Since the beginning of the COVID-19 outbreak, the Singapore Government has progressively implemented a series of measures to reduce the risk of spread of the pandemic. India is the third-largest source market for Singapore, which has crossed the one- million visitor arrivals into Singapore for the fifth consecutive year in 2019. The paper aims to find the perception of Indian travelers for repeat tourism to Singapore based on primary data collection.Respondents‟ expectations includeprecautionary and safety measures to be taken in the new normal and reduction in the cost of goods, availability of budget accommodations etc.The strategies and initiatives of Singapore are expected to give a safe and pleasant experience to the tourists in the new normal.

Key Words: Singapore, repeat tourism, new normal.

(2)

I. INTRODUCTION

The Covid-19 pandemic has severely affected the travel and tourism sector in several countries. Singapore, which is considered as one of the best tourist places in the world was also closed for travel due to lock down.Singapore, located in Southeast Asia has citizenscomprising of several cultures and nationalities. It has four official languages viz.

English, Mandarin, Malay, and Tamil.This country is known for its cultural, religious, and linguistic congregation. It is alsowell-known for its cleanliness, hygiene and safety and security which is a distinguishing point for travelers as compared to the situation of these aspects in other neighboring countries. The transport facilities in Singapore are low cost, efficient, and convenient. Singapore has achieved and maintained a sustainable tourism over the years. Several of its tourist attractions have started resuming operations after a closure of some months. Since the beginning of the COVID-19 outbreak, the Singapore Government has progressively implemented a series of measures to reduce the risk of spread of the pandemic. Tourism Recovery Action Task Force (TRAC) was started to develop and implement strategies to aid the tourism industry to recover. India is the third-largest source market for Singapore which has crossed the one-million visitor arrivals into Singapore for the fifth consecutive year in 2019. Every year several Indians visit Singapore with different purposes such as business, education, educational tourism, visit to family/friends, as a flight crew, as a participant of Global Immersion Program (GIP) or as a tourist. Because of the global travel restrictions and closures of borders of country Singapore experienced a decline in both visitor arrivals and tourism receipts in 2020. As per the information of Singapore Tourism Board (STB),visitor arrivals fell by 85.7 per cent in 2020 and tourism receipts dropped by 78.4 per cent in the first three quarters of 2020.The Singapore‟s tourism sector is now taking initiatives to overcome the problems related to the pandemic and improve the inflow of visitors. The paper aims to study the strategies to be adopted for repeat tourism to Singapore in new normal - based on Indian travelers' feedback. While frequent travel may not be likely for many of the tourists right now, they can look towards adopting strategies for safe and pleasant tourism experience in the new normal.

Singapore Tourism -

 The Changi airport in Singapore is an international hub, which gives tremendous flight connections.

(3)

3095

 Singapore is known for its natural beauty and numerous attractive tourist spots such as Marina Bay Sands, Sentosa Island, Gardens by the Bay, Merlion Park, Universal Studios, Bugis Market, Little India, etc. The tourist Attractions remain a core industry sector, whichboosts demand for other tourism-related sectors such as accommodation, retail, and dining.

 The tourist spots are known for various reasons such as fun and frolic, sports, adventures, scenic beauty, food, and historical importance.

 Focus is given on a comfortable and innovative hotel sector in the country.

 The excellentport infrastructure and tropical climate makes Singapore an ideal place for cruising.

 The Integrated Resorts (IRs) in Singapore offer several amenities such as hotels, convention facilities, entertainment shows, theme parks, retail, and fine dining.

 Singapore offers a pro-business environment, outstanding amenities and infrastructure, professional services, efficient telecommunication facilities and an efficient network of transport which make it a preferred event venue.

 Singapore is famous for availability of attractive shopping opportunities.

 An enchanting arts & entertainment ecosystem has been created by the country.

 The country offers unique experience of a play of lighting and architecture.

 The Travel Agents industry is efficient in facilitating the travel arrangements.

 Tourist guides in Singapore are well trained to meet the expectations of tourists effectively.

New Normal – Salient Initiatives of The Singapore Tourism Board (STB) -

 Effective engagement of industry stakeholders to develop their re-opening proposals and implement the necessary Safe Management Measures (SMMs).

 Launching of the world‟s first CruiseSafe Certification – a mandatory audit and certification program for cruise lines to restore the confidence of tourists and demand for cruise.

 Certification of SG Clean to many tourism establishments as a national mark of excellence which indicates that the businesses adhere to high standards of environmental public hygiene.

 Acceptance of applications for organizers to commence MICE (meetings, incentives, conferences, and events) events of up to 250 attendees.

 Developingof testing protocols for foreign delegates and other visitors.

(4)

 SingapoRediscovers campaign by STB, Enterprise Singapore, and Sentosa Development Corporation to take support of locals for tourism businesses.

 Alliances with e-commerce players, banks, payment gateways and online travel agentsto promote Singapore tourism offerings, exchange insights and improve the tourist experiences.

 Stepping up of many tourists guides as Safe Distancing Ambassadors (SDAs), by utilizing their people and language skills to urge compliance to SMMs.

 Collaboration with technology, media, and tourism industry players in key source markets to jointly promote Singapore as an attractive destination for future travelers.

During pandemic, the hotels in Singapore offered their properties for Government Quarantine Facilities, Swab Isolation Facilities and Stay-Home Notice Dedicated Facilities (SDFs). STB is confident in Singapore‟s position as one of the world‟s safest and most attractive leisure and business destination.STB mentions that it will continue to adopt progressive strategies jointly with its industry partners to prepare for recovery and to start building a better and more sustainable future for tourism.

II. LITERATURE REVIEW Singapore as a travel destination

Henderson, J.C. (2015) observed that maintaining interest in the resorts as their novelty wears off is a challenge. Refreshment, especially of components besides the casinos, is necessary to entice more first-time and repeat visitors.

Steven Pike et al. (2021) mention that recent surveys using an unaided open-ended question to elicit preferred stopover destinations on the UK/Australia route found Singapore and Hong Kong the most popular choices.

Yeoh etal.(2012) conclude that Singapore‟s Chinatown has gained a place of unquestioned legitimacy both as a heritage artifact within a highly planned urban landscape undergirded by the Chinese, Malay, Indian and Other (CMIO)multicultural ideology, and as a leisure & tourism site which generates activities for both tourist & local visitors, and revenue for businesses & the state.

(5)

3097 Health Crisis and Tourism

Aburumman, A.A. (2020) observed that that the pandemic has significantly impacted every sector of the travel and tourism industry: airlines, transportation, cruise lines, hotels, restaurants, attractions (such as national parks, protected areas, and cultural heritage sites), travel agencies, tour operators and online travel organizations. In the conditions of severe travel restrictions and closed borders, travel-dependent industries like MICE or passenger air services were significantly hit by the pandemic.

K Thirumaran et Al(2021) observe thatSingapore‟s initial dithering on the type of measures to adopt and a cautious wait and see approach, cost it negative sentiments expressed in newspapers published in major mentioned markets. Although Singapore applied the lockdown strategy, it took months to get the situation under control.

Maria Kamargianni (2016) mention about the rising demand for new and innovative solutions due to the growing pressure on urban passenger transport systems. Singapore‟s new fare system removed the payment barriers among separate operators in the transit network so that travellers could experience seamless transfer without having to exit and re-enter.

Sim S et al. (2020) mention that the Singapore government has undertaken projects to clean up the land and waterways and invested heavily in critical sanitation and environmental infrastructure, including drainage development projects, sewerage and used water treatment infrastructure, and solid waste management which has boosted Singapore‟s efforts to tackle Vector-borne diseases(VBDs).

Approaches of stakeholders to face challenges:

Bong et al(2020) concluded that as the global COVID-19 situation unfolds and countries are forced to take unprecedented drastic measure,including border closures, travel bans, and social distancing, there can be adevastating and deep impact of this pandemic on health care as well as on the global economy.

Gagan Deep Sharma et al. (2021) proposed a resilience-based framework for the industry Based on the studies conducted to understand the tourism industry in the context of COVID-19.

Singapore Tourism Board Annual Report 2019-20 emphasizes that the STB is committed to play an active role in safeguarding public health during these times. They are constantly working with various agencies, such as the Ministry of Health (MOH), the Ministry of Transport (MOT) and the Immigration and Checkpoints Authority (ICA) to restart international travel safely.

(6)

During the Circuit Breaker period, they also collaborated with Enterprise Singapore (ESG) and the Singapore Police Force (SPF) to ensure tourism-related establishments followed safe- distancing measures.

NunukNugrohowati(2020) observe that to create an ecotourism or sustainable tourism in PulauUbin Singapore, the challenge is to learn from the past of the island and then initiate a holistic approach based on the principles and best practices of sustainable tourism within an organizational framework founded in partnership among National Parks Board, community of PulauUbin, Singapore Tourism Board, Ministry of the Environment, Ministry of National Development, Tourism industry and the conservation community.

Suprayitno, Eko. (2012) observe that Singaporean government has always been trying to promote tourism industry to generate more income for the country. A lot of money was and is allocated to improve the quality of Singaporean tourism products and services.

III. RESEARCH METHODOLOGY Objectives of Study

 To know the perception of Indian travelers for repeat tourism to Singapore.

 To understand the strategies to be adopted for tourism to Singapore in new normal.

Hypotheses of the Study

[I] Majority tourists prefer to visit Singapore again because "Singapore is world‟s one of best tourist places that has maintained sustainable tourism, with best places for shopping, comfortable and convenient transport facility, high rating for safety, security, cleanliness and also hygienic in spite of being high cost and expensive".

[II] Fun and Frolic and Scenic Beauty attracted majority tourists while selecting Singapore as their travel destination.

[III]“Age,Gender, Qualification and Occupation of tourist” do not have any impact on “Purpose of visit to Singapore”.

Limitation of Study

The study is based on a purposive sample of respondents who have visited Singapore.

Utility of Study

The findings of this study will be useful for academicians, policy makers, tourism boards and tourist in both India and Singapore.

(7)

3099 Research Design

Population Type of Data

Sampling method

Method of Collection

Sample size

Statistical Tools used

Tests of Significance Tourists visited

Singapore at least once

Primary Purposive sampling

Questionnair e in Google form

51 Tabulation, Diagrams

Z-test, Chi- square Test

Data Analysis:

[I]

Purpose of visit to Singapore

Age(years)

Busines s

Education Educationa l Tourism

Family/frie nds visit

Fligh t crew

G.I.

P.

Touris m

Tota l

18 - 30 1 9 1 1 9 21

31 - 40 1 1 1 5 8

41 - 50 3 11 14

51 - 60 2 1 3 6

61 and above 2 2

Total 4 12 1 2 1 1 30 51

Gender

Busines s

Education Educationa l Tourism

Family/frie nds visit

Fligh t crew

G.I.

P.

Touris m

Tota l

Male 3 8 1 1 1 1 11 26

Female 1 4 1 19 25

Total 4 12 1 2 1 1 30 51

Qualification Busines s

Education Educationa l Tourism

Family/frie nds visit

Fligh t crew

G.I.

P.

Touris m

Tota l Undergraduat

e 4 4

Graduate 2 2 1 1 9 15

Post graduate 1 10 1 1 1 11 25

Professional 1 6 7

Total 4 12 1 2 1 1 30 51

Occupation

Busines s

Education Educationa l Tourism

Family/frie nds visit

Fligh t crew

G.I.

P.

Touris m

Tota l

Student 7 6 13

Service 2 4 1 11 18

Business 1 1 1 2 5

(8)

Professional 1 1 5 7

Others 1 1 6 8

Total 4 12 1 2 1 1 30 51

[II]Respondents were asked to mention what they dislike about Singapore.

Majority of the respondent dislike Singapore due to the facts that it is expensive, manmade and not natural and very commercial.

[III] Respondents were asked to rate the various tourist spots.

Tourist Spots/R ating

[Mar ina Bay Sand s]

[Gard ens by the Bay]

[Bota nic Gard ens]

[Singa pore Zoo]

[Sent osa Islan d]

[Unive rsal Studio s of Singap ore]

[Ni ght Saf ari]

[Merl ion Park]

[Asian Civiliz ation Museu m]

[Bug is Mar ket]

[Lit tle Indi a]

1:Lowe

st 1 1 3 2 0 0 2 2 3 2 3

2 2 2 4 3 2 2 5 3 4 4 3

3 6 5 10 10 5 5 13 11 18 13 13

4 16 17 16 21 19 19 18 22 18 23 20

5:

Highest 26 26 18 15 25 25 13 13 8 9 12

(9)

3101

Total 51 51 51 51 51 51 51 51 51 51 51

1. Majority of the respondents have given high rating to the spots such as Marina Bay Sands, Gardens by the Bay, Botanic Gardens, Sentosa Island, Universal Studios of Singapore followed by, Singapore Zoo, Night Safari, Merlion Park and Little India.

2. Highest rating has not been given by majority of the respondents to Asian Civilization Museum and Bugis Market.

[IV] Testing of Hypotheses

(I) Majority tourists prefer to visit Singapore again because "Singapore is world‟s one of best tourist places that has maintained sustainable tourism, with best places for shopping, comfortable and convenient transport facility, high rating for safety, security, cleanliness and also hygienic in spite of being high cost and expensive".

In above hypothesis, majority was defined as more than 3/4th of the population i.e.

percentage of required tourists more than 75% or proportion of required tourist more than 0.75

Let P denote the proportion of tourists who agree the statement related to characteristic of Singapore in questionnaire. If P> 0.75 it was interpreted that Majority tourists support the statement regarding characteristic of Singapore. Otherwise, Majority tourists do not support the statement regarding characteristic of Singapore.

The Null Hypothesis and Alternative hypothesis were:

H0: P (<) = 0.75 (P0) Vs. H1: P > 0.75

Since sample size n = 51, One sample Z- test for proportion – One sided (tailed) was used to test the hypothesis

Test statistic Z = 𝑃−𝑃0

𝑆.𝐸. WHERE S.E. = 𝑃0𝑄0

𝑛 ; Q0 = 1 – P0; p = observed sample proportion

Level of Significance: 5%; Critical value of Z at 5% level of significance: 1.64 Decision criteria: If Z-cal > Z-critical; Ho is rejected and hence H1 is accepted.

Conclusion: Majority tourists support the statement and wish to revisit Singapore.

The results used for computation of Test statistic and Decision were summarized as given below [A]

(10)

Statement "Singapore is world‟s one of best tourist places and it has maintained

sustainable tourism".

Majority tourists highly rated the transport facility in Singapore from the point of view of comfort and

convenience.

Majority tourists prefer to visit Singapore again.

Desired no.of tourists who

agree the

statement „a‟

45 48 48

Sample size „n‟ 51 51 51

Observed sample proportion „p‟ = a/n

0.882353 0.941176 0.941176

P0 0.75 0.75 0.75

Q0 0.25 0.25 0.25

S.E. 0.060634 0.060634 0.060634

Z-calculated 2.182821 3.152963 3.152963

Z-critical 1.64 1.64 1.64

Decision Reject H0 Reject H0 Reject H0

Conclusion P > 0.75 P > 0.75 P > 0.75

Majority tourists prefer to visit Singapore again because "Singapore is world‟s one of the best tourist places that has maintained sustainable tourism, comfortable and convenient transport facility ".

[B]

Statement "Malls in Singapore are one of the best places for shopping."

"Cost of various goods are very high and expensive in Singapore. "

highly rated Singapore from the point of view of cleanliness and

hygiene.

Majority tourists highly rated safety and security in Singapore.

Majority tourists prefer to visit Singapore again.

Desired no. of tourists who

agree the

statement „a‟

37 39 48 45 48

Sample size „n‟ 51 51 51 51 51

(11)

3103 Observed sample

proportion „p‟ = a/n

0.72549 0.764706 0.941176 0.88235 0.941176

P0 0.75 0.75 0.75 0.75 0.75

Q0 0.25 0.25 0.25 0.25 0.25

S.E. 0.060634 0.060634 0.060634 0.060634 0.06063

Z-calculated 0.40423 0.242536 3.152963 2.18282 3.152963

Z-critical 1.64 1.64 1.64 1.64 1.64

Decision Do not Reject H0 Do not Reject H0

Reject H0 Reject H0 Reject H0 Conclusion P≤ 0.75 P≤ 0.75 P > 0.75 P > 0.75 P > 0.75

Majority tourists prefer to visit Singapore again because "Singapore is one of best world‟s tourist place that has high rating for safety, security, cleanliness and also hygienic in spite of being high cost and expensive".

[II] Fun and Frolic and Scenic Beauty attracted majority tourists while selecting Singapore as their travel destination.

Let P denote the proportion of tourists who were attracted by Fun and Frolic and Scenic Beautywhile selecting Singapore as their travel destination.

The Null Hypothesis and Alternative hypothesis will be:

H0: P (<) = 0.75 (P0) Vs. H1: P > 0.75

Since sample size n = 51, One sample Z- test for proportion – One sided (tailed) was used to test the hypothesis

Test statistic Z = 𝑃−𝑃0

𝑆.𝐸. WHERE S.E. = 𝑃0𝑄0

𝑛 ; Q0 = 1 – P0; p = observed sample proportion

Level of Significance: 5%; Critical value of Z at 5% level of significance: 1.64 Computation of Test statistic:

Desired no. „a‟

Sample size „n‟

Observed sample proportion „p‟ = a/n

P0 Q0 S.E. Z-

calculated

Z-critical

45 51 0.88235 0.75 0.25 0.060634 2.18282 1.64

Decision: Since Z-calculated > Z-critical; H0 is rejected and hence H1 is accepted.

(12)

Conclusion: Fun and Frolic AND Scenic Beauty attracted majority tourists while selecting Singapore as their travel destination.

[III]“Age, Gender, Qualification and Occupation of tourist” do not have any impact on

“Purpose of visit to Singapore”.

This hypothesis was divided into 4 sub-hypotheses:

To test above hypothesis, Chi-square test for Independence of Attributes was applied.

To apply the test one of the assumptions is “No cell frequency should be less than 5”.

To make test applicable, the original contingency table was modified before applying the test.

Level of Significance used: 5%

Chi-square statistic ꭓ2 = ∑(𝑂−𝐸)

2

𝐸 ; O: Observed frequencies; E: Expected frequencies Ei,j = Expected frequency of (i,j)th cell = [Ri X Cj ]/N ∑ Ri = ∑ Cj = N

Degrees of Freedom = (r – 1) (c -1) where r= number of rows; c= number of columns.

The results were summarized as given below.

[A]

Null Hypothesis H0: “Purpose of visit to Singapore”

and “Age of tourist” are independent of each other.

H0: “Purpose of visit to Singapore”

and “Gender” are independent of each other.

Alternate Hypothesis

H1: “Purpose of visit to Singapore”

and “Age of tourist” are NOT independent of each other.

H1: “Purpose of visit to Singapore”

and “Gender” are NOT independent of each other.

Original Contingency table r X c

5 X 7 2 X 7

Modified Contingency table r X c

2 X 2 2 X 2

Degrees of Freedom:

(r -1)*(c - 1)

1 1

Level of

Significance

5% 5%

ꭓ2

CALCULATED

0.639498 3.923077

ꭓ2 CRITICAL 3.84 3.84

(13)

3105

Decision Do not Reject H0 Reject H0

Conclusion “Purpose of visit to Singapore” and

“Age of tourist” are independent of each other.

“Purpose of visit to Singapore” and

“Gender” are NOT independent of each other.

[B]

Null Hypothesis H0: “Purpose of visit to Singapore”

and “Qualification of Tourist” are independent of each other.

H0: “Purpose of visit to Singapore”

and “Occupation of Tourist” are independent of each other.

Alternate Hypothesis

H1: “Purpose of visit to Singapore”and “Qualification of Tourist” are NOT independent of each other.

H1: “Purpose of visit to Singapore”

and “Occupation of Tourist” are NOT independent of each other.

Original Contingency table r X c

4 X 7 4 X 7

Modified Contingency table r X c

2 X 2 3 X 2

Degrees of Freedom:

(r -1)*(c - 1)

1 2

Level of

Significance

5% 5%

ꭓ2

CALCULATED

1.550154 2.83638

ꭓ2 CRITICAL 3.84 5.99

Decision Do not Reject H0 Do not Reject H0

Conclusion “Purpose of visit to Singapore” and

“Qualification of Tourist” are independent of each other.

“Purpose of visit to Singapore” and

“Occupation of Tourist” are independent of each other.

(14)

IV. FINDINGS

1. The calculated Z value is 2.18, which is more than the critical z value 1.64 which indicate that Majority tourists agree the statement "Singapore is one of best tourist place in the world and it has maintained sustainable tourism”.

2. The calculated Z value is 3.15, which is more than the critical z value 1.64 which indicate that Majority tourists highly ratedthe transport facility in Singapore from the point of view of comfort and convenience.

3. The calculated Z value is 0.40, which is less than the critical z value 1.64 which indicate that Majority tourists do not agree the statement "Malls in Singapore are one of the best places for shopping."

4. The calculated Z value is 0.24, which is less than the critical z value 1.64 which indicate that Majority tourists do not agree the "Cost of various goods are very high and expensive in Singapore. "

5. The calculated Z value is 3.15, which is more than the critical z value 1.64 which indicate that Majority tourists highly ratedSingapore from the point of view of cleanliness and hygiene.

6. The calculated Z value is 2.18, which is more than the critical z value 1.64 which indicate that Majority tourists highly ratedsafety and security in Singapore.

7. The calculated Z value is 3.15, which is more than the critical z value 1.64 which indicate that Majority tourists prefer to visit Singapore again.

8. The calculated Z value is 2.18, which is more than the critical z value 1.64 which indicate that Fun and FrolicandScenic Beauty attracted majority tourists while selecting Singapore as their travel destination.

9. The purpose of visit was analyzed with respect to the age, gender,qualification, and occupation of the respondents. The findings are as follows:

 ꭓ2CALCULATED is 0.64 which is less than ꭓ2CRITICAL which is 3.84. This indicates that

“Purpose of visit to Singapore”and “Age of tourist” are independent of each other.

 ꭓ2CALCULATED is 3.92 which is more than the ꭓ2CRITICAL 3.84whichindicates that the

“Purpose of visit to Singapore”and “Gender” are NOT independent of each other.

(15)

3107

 ꭓ2CALCULATED is 1.55 which is less than the ꭓ2CRITICALwhich is 3.84 which indicates that the“Purpose of visit to Singapore”and “Qualification of Tourist” are independent of each other.

 ꭓ2CALCULATED is 2.84 which is less than the ꭓ2CRITICAL which is 5.99, it indicates that the “Purpose of visit to Singapore”and “Occupation of Tourist” are independent of each other.

10. Majority of the respondent‟s dislike Singapore due to the facts that it is expensive, manmade and not natural and very commercial.

11. Majority of the respondents have given high rating to the spots such as Marina Bay Sands, Gardens by the Bay, Botanic Gardens, Sentosa Island, Universal Studios of Singapore followed by Singapore Zoo, Night Safari, Merlion Park and Little India.

12. Highest rating has not been given by majority of the respondents to Asian Civilization Museum and Bugis Market.

Key perceptions of respondents about Singapore as a distinguished tourist destination Perception about Country Perception about Tourism

Good place to visit safe, attractive, and organised tourism Small island with beautiful view Unique tourism experience

Clean and well-Maintained Value for money

Efficient and calm Efficient public transport& connectivity Small yet impactful Availability of Indian & other food varieties Cleanest nation in Asia Comfortable accommodation options Beautiful tourist place & a commercial hub Smooth airport clearance

Helpful and polite citizens Best tourist destinations but expensive Discipline as per the Govt regulations Lot of man-made tourist attractions

V. SUGGESTIONS

For tourism in New Normal

 Standard rules, precautions, and safety measures to be ensured in the new normal.

 Health Safety to be ensured.

(16)

 Vending machine for alcohol-based wipes, and sanitizer dispensers should be placed at most crowded places.

 Limit on the crowd and managing social distancing and use of masks.

 Make the Covid insurance compulsory.

 Markets and street food area should be cleaner.

Other

 Reduce the ticket fair of tourist places, parks etc. which might attract more tourism.

 Make the shopping more economical by reducing cost of various goods.

 For students in educational / Study tour from India to Singapore, special discount to be given for entry in attractions after verification.

 Create budget accommodations to attract tourists with a moderate budget.

 Improvements to be made in travel experience to Asian Civilization Museum and Bugis Market as the highest rating has not been given by majority of the respondents to these places.

VI. CONCLUSION

The study indicates thatSingapore is one of best tourist place in the world and it has maintained sustainable tourism. The transport facilities are comfortable and convenient. This country is well- known for its safety, security, cleanliness, and hygiene. Fun and Frolic and Scenic Beauty attracts majority tourists while selecting Singapore as their travel destination. Despite the cost of various goods being high, it is a preferred destination of most of the tourists.STB has taken several Initiatives to strategize its offerings and experiences in the new normal.

Analysis of Primary data indicates that the respondents would like to repeat the tourism to Singapore. However, they expect some precautionary measures to be taken in the new normal such as setting up and following standard rules, precautions, and safety measures, availability of vending machines for alcohol-based wipes, and sanitizer dispensers at crowded places, following up of social distancingnorms and usage of masks in public places and overall cleanliness of the crowded places.They also suggest making the Covid insurance compulsory.In addition to these, the respondents also suggest making the shopping more economical by reducing cost of various goods, reducing the ticket fair of tourist places, parks, giving special discount for entry of students who are on educational / Study tour, providing budget accommodations etc. While

(17)

3109 regular international travel may take time to resume in a significant manner in 2021, STB mentions that it will continue standing together with its industry partners to prepare for recovery and to start building a better and more sustainable future for tourism. The strategies and initiatives of Singapore are expected to give a safe and pleasant experience to the tourists in the new normal.

VII. FUTURE SCOPE

The pandemic has affected tourism industry all over the world. Eachcountryis looking out foreffectivesolutions to offer a safe and enjoyable experience to the tourists. The similar kind of study can be conducted for other tourist attractions such as Dubai, Maldives, Sri Lanka, Seychelles, and Mauritius etc. It will enable a formulation of strategy for efficient tourism in new normal.

REFERENCES

1. Aburumman, A.A. COVID-19 impact and survival strategy in business tourism market: the example of the UAE MICE industry. HumanitSocSciCommun 7, 141 (2020).

https://doi.org/10.1057/s41599-020-00630-8

2. Bong, C. L., Brasher, C., Chikumba, E., McDougall, R., Mellin-Olsen, J., & Enright, A.

(2020). The COVID-19 Pandemic: Effects on Low- and Middle-Income

Countries. Anesthesia and analgesia, 131(1), 86–92.

https://doi.org/10.1213/ANE.0000000000004846

3. Gagan Deep Sharma, Asha Thomas, Justin Paul, Reviving tourism industry post-COVID-19:

A resilience-based framework, Tourism Management Perspectives, Volume 37, 2021, 100786, ISSN 2211-9736, https://doi.org/10.1016/j.tmp.2020.100786.

(https://www.sciencedirect.com/science/article/pii/S2211973620301537)

4. Henderson, J.C. (2015). Integrated resorts and tourism: A Singapore perspective. Asia- Pacific Journal of Innovation in Hospitality and Tourism, 5(2), 191-208.

5. K Thirumaran, ZohreMohammadi, Zahra Pourabedin, Simona Azzali, Karen Sim, COVID- 19 in Singapore and New Zealand: Newspaper portrayal, crisis management, Tourism Management Perspectives, Volume 38, 2021, 100812, ISSN 2211-9736, https://doi.org/10.1016/j.tmp.2021.100812.(https://www.sciencedirect.com/science/article/pii /S2211973621000258)

(18)

6. Maria Kamargianni, Weibo Li, Melinda Matyas, Andreas Schäfer, A Critical Review of New Mobility Services for Urban Transport, Transportation Research Procedia, Volume 14, 2016,

Pages 3294-3303, ISSN 2352-1465,

https://doi.org/10.1016/j.trpro.2016.05.277.(https://www.sciencedirect.com/science/article/pii /S2352146516302836)

7. NunukNugrohowati 2020 IOP Conf. Ser.: Earth Environ. Sci. 519 012028

8. Sim S, Ng LC, Lindsay SW, Wilson AL (2020) A greener vision for vector control: The example of the Singapore dengue control programme. PLoSNegl Trop Dis 14(8): e0008428.

https://doi.org/10.1371/journal.pntd.0008428

9. Steven Pike, Nicolas Pontes, FilaretiKotsi, Stopover destination attractiveness: A quasi- experimental approach, Journal of Destination Marketing & Management, Volume 19, 2021, 100514, ISSN 2212-571X, https://doi.org/10.1016/j.jdmm.2020.100514.

(https://www.sciencedirect.com/science/article/pii/S2212571X20301360)

10. Suprayitno, Eko. (2012). THE IMPORTANT FACTORS OF TOURISM DEVELOPMENT IN SINGAPORE. IQTISHODUNA. 10.18860/iq.v0i0.1736.

11. Yeoh, Brenda S. A., & KONG, Lily.(2012). Singapore‟s Chinatown: Nation building and heritage tourism in a multiracial city. Localities, 2, 117-159. Available at:

https://ink.library.smu.edu.sg/soss_research/2250 12. https://www.yatra.com/international-tourism/singapore

13. https://www.stb.gov.sg/content/stb/en/industries/attractions.html

14. https://www.stb.gov.sg/content/stb/en/industries/industries-overview.html

15. https://www.stb.gov.sg/content/stb/en/media-centre/media-releases/Singapore-Tourism- Sector-Emerges-From-2020-With-Greater-Resilience-and-Reinvention.html.html

16. https://www.stb.gov.sg/content/dam/stb/documents/annualreports/Singapore%20Tourism%2 0Board_Annual%20Report%202019-2020.pdf

Referințe

DOCUMENTE SIMILARE

fn this section r,ve apply Theorern I and Theorem 2 to absolute Borel sr.mmability.. Orlr result is the

of this paper- we gene- ialize the one-sided approximátion in the following manner: instead of an interval la, bf one cõnsiders an arbitrary compact set and the

[13] Karsli, H., Approximation Results for Urysohn Type Nonlinear Bernstein Operators, Advances in Summability and Approximation Theory, Book Chapter, Springer Nature Singapore

The proposed method is accurate, selective and precise hence can be used for the routine quality-control analysis and quantitative simultaneous determination of Lopinavir and

In case that the parties wish to maintain the conflict, or when there were previous attempts to resolve it without any result, or if the number of parties affected by the conflict

Our methodology based on aggregated indicators S1 and S2 that were ranked using the method of relative distance with respect to the best expert indicated that F2 forecasts

This is the notion of the ‘difference’ in the third aporia which opens one to the ‘other.’ It places us in relation with the ‘other’ not trapped in dilemma that separate

According to our previous investigations it seems that tolerance, whether regarded as a political practice or a philosophical or moral principle, is a strategy (or tactics) of one